From books to films, DVD and other tech stuff, you can find virtually anything on Amazon. Since 1994, Amazon has grown from a tiny little online bookstore into a big franchise that sells all kinds of things.
But it was certainly not always like that. In this article, we will take a look at the Amazon logo and how it has evolved over time.Īmazon is today a big player in the ecommerce industry. The logo of the company has certainly been an important factor in the growth of the company. Innovations like the voice recognition system, a personal assistant like the Amazon Alexa and the use of drones to deliver packages to customers have since become a popular hit in the industry. Since its inception in 1994, it has become an innovator of many important technologies that are now spread all over the world. Let’s talk about the transformation of the logo of the company.In recent years, Amazon has become more than just an online store. With the fascinating rapid growth of the company, they used five logos throughout their journey. The black color represents supremacy and elegance, while orange shows pride and happiness. The current logo of Amazon uses two colors black and orange. But in the press release they describe purpose as “smile now begins under “a” and ends under z”. q The initial meaning of the logo was to illustrate that they deliver everything from A to Z. The arrow portrays two things, one that they sell everything from A to Z, secondly, the arrow represents a smile on the face of the customer. The logo has “amazon” written in lowercase with an arrow curving upward from “a” to “z”. The current logo of Amazon rightly describes the company.
Let’s go through the meaning and the significance of the current Amazon’s logo. They changed their logo multiple times throughout the journey. They also brought innovation to the industry with their drone delivery system.įrom an online bookstore to the biggest online store on Earth, Amazon has traveled a lot. Moreover, Amazon Prime, Kindle, and assistant Alexa is also part of Amazon.
Now Amazon isn’t only a bookstore they are selling everything from groceries to beauty products to electronics and much more. Amazon started as an online bookstore in Seattle, America, in 1994.
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